People look upto brands that are trustworthy. Content marketing can help position a brand as a thought leader and create a niche that establishes trust. It also helps create goodwill about the company in front of its target audience. We help business identify topics and the thought leaders, set a goal, create content, and measure the performance of the content marketing thought leadership.

Social media platforms are great medium for having interpersonal communication between brands and its target audience. Almost 23% internet users spend most of their times on social media. Through organic and paid promotion brands not only effectively do their branding but also push sales through lucrative discounts and offers via social media.

Consumers always start with local search in their close vicinity. We help businesses optimize their site by comprehensive analysis, fix the citations, build relevant backlinks, get reviews by the customers and great visibility with the power of useful keywords in local search. This along with better visibility on Google map and searches ensures higher volume of leads as the brand start reflecting in the local search prevalently.

Email marketing is one of the widely used lead generation tools with a click through rate of nearly 3%. The main ingredient for email marketing is the database which every website should collect over time. Small forms like newsletter subscriptions, contact forms and past customers help a lot in getting genuine audience.

If you look for buying a database, there are high chances that most of the emails in it would be useless. Hence getting a genuine email database is one challenge in this form of marketing.

We encourage the clients for email segmentation that categorize subscribers into small segments based on geography, demography, interest, purchase behavior and interest. This makes the email marketing more refined, personalized, and targeted.

On-ground marketing is one of the most popular ways for lead generation. Events and conferences witness heavy footfall and likely relevant audience. Having the brand presence there gives a great opportunity to generate quality leads. With us, under one umbrella you get branding and print solutions as well as lead generation activity from planning to execution.

Through events you get to meet various people and share you cards for future businesses. You also build rapport; get to know of industry insights over coffee. Some of these relations actually become strong and helpful over ones business.

Our offline team has strong capabilities in the area and has organized and conducted big events for multiple brands.

Recent trends in digital marketing show much better traction on video content consumption, for any competitive brand, video has now become more essential than ever. Popular video platforms like YouTube and Vimeo have become the hotspot for consumers to look for reviews and manuals before making any purchase. Users who have the actual intent to buy a product can easily be mapped and targeted through their video content consumption pattern.

Lead generation can be scaled up with the use of blogs effectively. It is a very cost-effective solution to get new leads for the business. Blogs include hyperlinks, keywords that drive new traffic to the website. If the content is unique and interesting, it also contributes adding more subscribers to the list. Therefore, new blogs constantly support in getting inbound leads from various distribution channels where the blog is promoted.

You can also tap into the network of bloggers for guest blogging opportunity and leverage their follower base. A good influencer can give you thousands of genuine traffic to boost your sales.

Another quite useful strategy that we often recommend to our clients is PPC or pay-per-click advertising. Here, you pay only when a user clicks on your ad and id redirected to the landing page or website. The cost is paid per click basis. Through banner, content, image or in any form or through any platform like social media or google search, new leads can be generated through PPC advertising model.

Google being the top search engine occupies the top slot in PPC lead generation platform.

Lead generation pop-up forms are important for a business to attract visitors and turn them into leads. This should be well thought-out and pop-up forms should not hinder user-experience. Filling out lengthy forms are never encouraged as users do not fill them for obvious reasons. We help companies with creative ways of integrating pop-up forms to give the users an easy and positive experience and suggest ways to ensure maximum leads.

Anything that comes free catches the eye easily. Therefore, since ages, free trails have been marketeer's favorite resort for lead generation. It is especially effective for product-based company where the end users get to try the product to take a call whether to use / consume it or not. Through free demos and trials, companies not only get valuable consumer insights but also gather leads to follow up for actual sales.

We have a strong team which specializes in sampling of products in societies, malls and market places depending on the target audience.

You can try the old trick of giving discounts and coupons on completion of certain tasks or to a particular community of people. It still has a good response rate as people see instant benefit and subscribe to your product. These discounts can be further promoted through social media and other digital ways.

E-commerce companies give discount on more than regular basis and especially in festive seasons.

We help brands in finding complementing brands that work in the same space but do not compete directly. A tie up with such brands helps us target their customers while the other brand provides an added benefit for their loyalty.

We are always on lookout for such tie ups for our clients and offer mutual benefits to both the brands.