SEO Company in Jaipur

SEO marketing refers to a cluster of strategies that e-commerce companies across the globe resort to, in order to enjoy a better degree of visibility or brand presence among global audiences. The marketing strategies are aimed at building and optimizing websites using ethical principles and guidelines so that web users can locate your brand easily. You can combine a mix of on-page and off-page SEO strategies so that your brand or firm enjoys higher rankings among the world's greatest search engines like Yahoo, Google and Bing. This way, your audiences can locate you on the web easier and faster too.

Schema refers to a procedure by which you add micro-bits of data to your HTML tags so that the search engines are able to categorize the data or content you have in a systematic or streamlined manner. Say, for instance, you are running an online clothing store, and if you add dresses, it is a huge amount of data. You add a sub-category HTML as Kid's wear- frocks, the search engines will categorize the product according to its beta values. Searches are made easier and that would direct more web users to visit your web page.

On-page SEO refers to a set of strategies that are aimed at streamlining the content according to the requirements of the firm or brand you aim to build. For instance, you can build a web page to drop your company's product descriptions, categories, and address on the site and add valuable blogs or articles on the know-how of products you aim to promote in the market. This is a typical instance wherein you use an on-page SEO strategy to reach out to people. Coding or including automation protocols can also be on-page SEO initiatives by which your team finds it easier to drop info at regular intervals.

On the other hand, off-page SEO strategies relate to procedures wherein you promote the brand after going live. Say for instance, post building a web page, when you send a Welcome email to your existing customers to reach out for your page. Or you include Call-to-share buttons to audiences so that they can share your content or blogs among their known circle of friends on online or social media, this is an effective off-page SEO strategy by which you aim to promote your fleet of products or services online.

Indexing is an inbuilt process that is undertaken by search engines like Google Inc., in order to organize and streamline data sets in an order that is easier to understand by web users or target audiences across the globe. Again, if you have a look at it, indexing is a normal part of the search engine’s process protocol and content that does not cover under indexing does not get ranked by search engines. Adding meta description tags, headers, footers and streamlining content can help search engines index your web page’s content in a more indented and precise manner.

Black hat SEO refers to unethical guidelines or practices a company adapts to get higher rankings among search engines like Yahoo, Google Inc and Bing. More often than not, these are guidelines a company should not follow as these practices can end the brand or company from receiving penalties from search engines. This can pull down the reputation of a brand among its target audiences. Examples of black hat strategies include keyword stuffing, cloaking, resorting to plagiarism, using private link networks, not providing sufficient credits to the source companies, and so on.